Methodology
Methodology: five stages from shortlist to report
Every campaign follows the same five stages. Each one ends with something you can read, change and approve.
Shortlist
We turn your customer description into a reasoned list of creators.
- What happens
- Search by audience fit and content style, review recent public content, note concerns.
- What you decide
- Which creators to approach, and which trade-offs you accept.
- What you receive
- A shortlist with a written reason for each creator.
Brief
One page that fixes the message and the limits.
- What happens
- We draft the brief in the audience's language and answer creator questions.
- What you decide
- The objective, key message and anything that must not be said.
- What you receive
- A one-page brief and a draft review checklist.
Approvals
Every script and draft is reviewed before it goes live.
- What happens
- Drafts are checked against the brief, then passed to your approver.
- What you decide
- Approve, request changes, or stop a post.
- What you receive
- An approval log with dates and decisions.
Schedule
Dates, owners and fallback options in one calendar.
- What happens
- We confirm posting times, track live links and raise delays the same day.
- What you decide
- Whether to move a date or replace a creator when a problem arises.
- What you receive
- A posting calendar and issue log.
Report
A report that states what it can and cannot show.
- What happens
- We collect metrics by source and compare with your own tracking where you share it.
- What you decide
- What to repeat, change or drop in the next round.
- What you receive
- A report with views, reach, clicks and orders kept separate, and a limits page.
About the illustrated outputs
The small drawings beside each stage show the format of a typical output: a table of creators, a one-page brief, an approval log, a calendar, a report chart. They are drawn originally for this site. They contain no real campaign, client or measurement, and are not evidence of results.
Keep reading
Every creator leaves a mark.