Service 04
Execution and reporting
Posts go out on schedule, and the report says what the data shows, what it does not, and what to try next.
AI-generated illustrative imagery; not our team, clients or campaign results.
Audience and the problem
For teams that have been handed screenshots of view counts and still cannot say whether the campaign did anything.
- Brands without a defined way to track clicks or orders from creators
- Teams comparing platforms with different metrics
- Owners who need a plain summary for a manager or partner
Deliverables
What arrives during and after the campaign.
- Posting schedule with confirmation of each live post
- Metrics collected per post from creator screenshots or platform exports, labelled by source
- Report separating views, reach where provided, engagement, clicks and orders
- A page on measurement limits stating what could not be verified
- Recommendations for a next round
Process
From scheduling to report.
- Agree the metrics and tracking links before posting
- Confirm posting times with each creator
- Record live links and collect first metrics at agreed points
- Pull click and order data from your own analytics where available
- Compile the report and walk through it with you
What we need from you
Data the report depends on.
- Access to or exports from your own web or store analytics
- Order or conversion data for the campaign window, if you wish to compare
- Agreement on the reporting date
- A named contact for data questions
What drives the cost
Reporting effort depends on how much there is to collect.
- Number of posts and platforms
- How many reporting checkpoints you want
- Whether your own data can be connected to the report
- Depth of comparison between creators
Questions buyers ask
Are views the same as reach?
No. Views count plays and may include repeats by the same person. Reach counts distinct people, and not every platform reports it.
Can you add up reach across platforms?
Not honestly. The same person may see content on two platforms, and no platform can deduplicate across the others.
Do clicks mean sales?
No. Clicks show interest. Sales need your own order data, and even then attribution has limits we will state.
Keep reading
- 01Influencer campaign managementOne accountable team running your influencer campaign from brief to wrap-up: roster, approvals, calendar and issue handling.
- 02Brief and content directionA clear one-page creator brief and content direction that keeps the message accurate without flattening the creator's own voice.
- 03Selecting influencers and measuring results honestlyHow to select influencers by fit and measure campaigns without confusing views with reach, clicks with sales, or double-counting across platforms.
Every creator leaves a mark.
Need "Execution and reporting" for your campaign?
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