Service 01
Influencer campaign management
One accountable team runs the campaign from brief to wrap-up, so your marketing lead is not chasing creators across chat threads.
AI-generated illustrative imagery; not our team, clients or campaign results.
Audience and the problem
For brand teams and ecommerce owners with a launch, season or offer to support and no capacity to coordinate several creators, approvals and posting dates at once.
- In-house marketers running more than a few creators at the same time
- Ecommerce teams tying content to a product drop or sale window
- Owners who arranged creators by direct message and lost track of what was agreed
- Brands that want a single point of contact and a single schedule
Deliverables
Working documents you keep, whether or not we work together again.
- Campaign plan: objective, audience, platforms, timeline
- Creator roster with a defined role for each creator
- Approval log for scripts and drafts
- Posting calendar with owners and dates
- Issue and change log kept during the campaign
- Wrap-up note with learnings and options for a next round
Process
How management runs in practice.
- Kick-off call to fix objective, dates and limits
- Roster confirmed and creators briefed in writing
- Drafts collected, reviewed against the brief, sent to you for approval
- Posting monitored against the calendar, with problems raised the same day
- Wrap-up and hand-over of all documents
What we need from you
The faster these arrive, the calmer the campaign.
- Product or offer details and any claims you must avoid
- Brand rules: tone, words, visual dos and don'ts
- A named approver and how quickly they can respond
- Product samples or access, if creators need them
- Links or tracking set-up you want used
What drives the cost
We do not publish a price list because the same service looks very different from one campaign to the next. These are the factors that move it.
- Number of creators and number of content pieces
- Platforms and formats involved
- Length of the campaign and number of approval rounds
- Creator fees, which are set by the creators and not by VIRALINK
- Usage rights you want for the content
Questions buyers ask
Do you manage creators we already know?
Yes. We can manage creators you bring, alongside or instead of creators we recommend.
Who talks to the creators?
We do, using the written brief. You stay in the approval seat and see everything that goes through it.
What happens if a creator misses a date?
We raise it the same day, propose options such as a new date or a replacement, and record the change in the issue log.
Keep reading
- 01Influencer selectionA reasoned shortlist of influencers that fit your audience, content style and brand rules, with the reasoning written down.
- 02Execution and reportingScheduling, posting follow-up and an honest report that separates views, reach, clicks and sales and states its limits.
- 03What an influencer campaign costs: the factors that matterA plain explanation of what drives influencer campaign cost, how to plan a budget and where money is often wasted.
Every creator leaves a mark.
Need "Influencer campaign management" for your campaign?
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