Service 02
Influencer selection
A shortlist where every name has a written reason, so the choice rests on fit and not on follower count.
AI-generated illustrative imagery; not our team, clients or campaign results.
Audience and the problem
For brands that are unsure who actually reaches their customer, or that picked creators before and saw little response.
- Brands entering a new city, segment or platform
- Teams comparing creators who look similar on the surface
- Owners worried about brand safety and past posting history
Deliverables
What the selection work produces.
- Audience profile built from your customer description
- Shortlist with a written reason, and any concern, for each creator
- Content style notes with examples of the creator's own public posts
- A recommended mix of creator types for the objective
- Open questions to confirm with each creator before commitment
Process
From customer description to shortlist.
- Clarify who you want to reach and what they should do next
- Search across platforms by audience and content fit
- Review each creator's recent public content for style and brand safety
- Ask creators for their own audience information and note it as self-reported
- Present the shortlist and walk through trade-offs with you
What we need from you
Inputs that sharpen the shortlist.
- Customer description in your own words
- Creators or brands you admire or want to avoid
- Hard limits: topics, competitors, content types
- Platforms you can support after the campaign
What drives the cost
Selection effort scales with how wide the search is.
- Number of platforms searched
- Number of creators to be reviewed in depth
- Niche specificity, since narrow audiences take longer to find
- Whether you want us to negotiate with the creators afterwards
Questions buyers ask
Is there a creator network you pick from?
We do not run a closed list. We search for fit per campaign, which is why the reasoning is part of the deliverable.
Do you check follower authenticity?
We look for warning signs in public content and ask creators for audience information. These checks reduce risk but cannot prove authenticity.
Can I override the shortlist?
Of course. It is a recommendation, and the choice stays yours.
Keep reading
- 01Influencer campaign managementOne accountable team running your influencer campaign from brief to wrap-up: roster, approvals, calendar and issue handling.
- 02Brief and content directionA clear one-page creator brief and content direction that keeps the message accurate without flattening the creator's own voice.
- 03Selecting influencers and measuring results honestlyHow to select influencers by fit and measure campaigns without confusing views with reach, clicks with sales, or double-counting across platforms.
Every creator leaves a mark.
Need "Influencer selection" for your campaign?
Tell us your goal. The form opens with this service already selected.